Spring Summer 25

Drawing inspiration from traditional crafts including smocking and hand embroidery alongside floral motifs, Happyology’s design signature is a harmonious balance of artistry and practicality. Led by founder and creative director Jessie, a small design team based in London fuses its distinctly British heritage with worldly, European influences. 

For Spring Summer 2025, the riotous patterns and colours of Berlin’s riverside markets informed the graphic prints in the collection. The city’s striking architecture also played a role in shaping the fresh silhouettes.

For girls, beautiful organic cotton dresses feature decorative pockets, contrast collars and frill trims. Soft jersey sweatshirts and tees feel considered thanks to ruffle embellishment and scalloped edges. For boys, cargo trousers and woven, printed shirts make for easy, interchangeable separates.